Illustration - 藏酒 「洪七公」
这套洪七公人物IP插画为"藏酒"品牌量身定制，旨在呈现品牌与中国传统文化的深厚联系。洪七公以他独特的形象，象征着智慧和悠久的饮酒文化，进一步强化品牌的文化内涵。插画采用传统与现代相结合的艺术风格，其中元素如竹子和酒器展现了优雅与灵动，体现了品牌所倡导的生活品质与精神追求。不论是静谧的竹林场景还是充满动感的单幅设计，整个作品传达出对美酒的热爱与对生活的哲学思考，旨在吸引广大消费者的关注，创造深层次的文化共鸣
This Hong Qigong character IP illustration series was custom-designed for the "Zangjiu" liquor brand, aiming to showcase the brand’s profound connection with traditional Chinese culture. Hong Qigong, with his iconic persona, symbolizes wisdom and China’s long-standing drinking heritage, further amplifying the brand’s cultural essence. The artwork blends traditional and modern artistic styles, incorporating elements like bamboo and wine vessels to convey elegance and vitality, reflecting the brand’s commitment to refined living and spiritual pursuits. From serene bamboo forest scenes to dynamic standalone compositions, the series celebrates a passion for fine liquor and philosophical reflections on life, crafted to resonate with consumers and foster deep cultural affinity.