Animation - 「 Moon 」 湖南卫视中秋动画



为《Moon》湖南卫视中秋动画的美术,采用了简约现代的扁平设计风格,以清新流畅的线条和明快的色块呈现现代人的生活场景。画面从蓝色调渐变到黄色调,温暖的色彩变化引导观众逐步进入中秋的节日氛围,传递出温馨、团圆和欢庆的情感。通过简洁、富有现代感的设计语言,赋予传统节日新的视觉体验,使整个画面既充满节日气息,又贴合当代人的生活方式,迎接中秋的到来

For the Moon Mid-Autumn Festival animation on Hunan TV, I used a minimalist modern flat design style, employing clean, flowing lines and vibrant color blocks to depict the everyday life of modern people. The color palette transitions from blue to yellow, with warm hues guiding the audience into the festive atmosphere of Mid-Autumn, evoking feelings of warmth, reunion, and celebration. Through a simple yet contemporary design language, I infused the traditional holiday with a fresh visual experience, making the artwork both festive and relatable to the modern lifestyle, welcoming the arrival of the Mid-Autumn Festival.




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