Animation - 麦当劳 「宫廷新品」
麦当劳「宫廷新品」商业广告动画项目，我负责三个短片「本宫凤堡」「朕好虾堡」「荔枝泡泡茶 一骑红尘妃子笑」的所有镜头美术设计。在创作过程中，围绕唐代宫廷的视觉风格进行构思，通过绚丽的宫廷建筑、精致的服饰纹样以及富有生活气息的细节，打造既华美又诙谐的古风场景。结合轻松幽默的小故事，使每款产品在宫廷氛围中生动呈现，让观众在欣赏动画的同时，感受到中式美学与现代品牌巧妙融合的乐趣
For McDonald’s Imperial New Releases commercial animation project, I was responsible for the art design of all scenes across three short films: Royal Phoenix Burger, His Majesty’s Shrimp Burger, and Lychee Bubble Tea – A Red Dust Ride, a Smiling Consort. Inspired by the visual aesthetics of the Tang Dynasty, I crafted opulent palace architecture, intricate costume patterns, and lively everyday details to create a setting that is both majestic and playful. By blending humor with a lighthearted narrative, each product is vividly showcased within the grandeur of the imperial court, allowing audiences to enjoy the seamless fusion of Chinese aesthetics and modern branding.
「本宫凤堡」
「朕好虾堡」
「荔枝泡泡茶 一骑红尘妃子笑」